Shot by Jamie and Keith, and produced by Antidote, this powerful video was created near Dublin, Ireland. The concept was generated through collaboration between design agency Mammal and marketing communications agency RSM, with Mammal producing storyboards and providing creative and art direction during the shoot. The resulting video conveys Bosideng’s ethos while highlighting the stunning collection, modelled by Greg Kheel.

Background

Bosideng’s videos bring the brand to life. The power and elegance of the clothing is represented by birds of prey, while the effortless fluidity of their flight reflects Bosideng’s introduction to the European market. Commanding style, accompanied with intricate detailing, is captured in this visual brand representation.